Tuesday, November 24, 2009

Social Media PR Tips

Twitter. YouTube. Facebook. LinkedIn. All these new social media outlets are available for our use, but how do we use them?

One company I saw had a brilliant idea for how to use Facebook and Twitter to benefit their new product. The company was having a contest where consumers could enter to win a $25 gift card to the company's store. The only way to submit an entry was to tweet about the company, about the product, and that you were responding to the contest. If you were part of the Facebook fan page, you were allowed an extra tweet, but if you weren't you were only allowed to tweet your message at certain intervals during the day.

This is an inexpensive way for companies to get word of mouth advertising. Also, because the tweets were coming directly from consumers, their friends and family members were more likely to trust what they're saying than if the company had tweeted the message itself.

Happy tweeting!

1 comment:

  1. I have to agree! Twitter can be SUCH a useful tool!! ;) (And thanks for including Ruby Press on your blogroll- you're so sweet!!)

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